As an artist, the cancelling of art shows has been a blow to my bank account. I am sure many of you can relate, as evidenced in an article in the Chicago Tribune titled “As coronavirus cancels summer art festivals, ‘the business model for artists imploded’” (read it here). However, instead of stressing out about it, I have done something productive.
I have created more art during all this down time. Along with this, I have decided to expand my range of what I do. I had focused on barns and related items as a way to preserve them. I have added a new line-up for me, Rust and Decay as Art. This focuses on rusty things such as old vehicles and abandoned buildings. Adopting this genre as given me a new focus (pardon the pun) on my photography.
Another thing I have done during this temporary lack of shows is to sell my work online. As my website does not have a store, I post items on my Facebook business page (https://www.facebook.com/RickDecoriePhotography/). This may not be ideal; it is better than not selling at all.
A good book kills time. A lot of business books does that and more. I have got a stack of books that deal with artistry to marketing and more.
My presence at art shows will be better after shows resume. I have been using this time to improve the look of my booth. New display systems, signage, and new art will enhance the shopping experience.
Speaking of new art, I have plenty of it, as well as new formats. Canvas wraps are my new selling point. I am phasing out framed prints as they did not perform well. I am even thinking of getting a few metal prints.
So, there you have it. Instead of lamenting about shows cancelling, I am preparing to jump into the remainder of the show season with a new look and new work.